Improved awareness on fake websites and detecting techniques

Abstract

Fake website pages use the similar page layout, font style and picture to mimic legitimate web pages in an effort to convince internet users to give their personal sensitive information such as bank account number, passwords, personal details etc and also sell fake products like fake ticket, duplicate brand cloths, medication etc. There are many available techniques in the market to identify the fake websites. This paper provides an efficient awareness on detecting fake websites. A novel technique or tool will be proposed, implemented and analysed. This technique visually compares a suspected fake website page with legitimate web page by capturing the snapshot of the fake page and identifies it using the assigned identity pixels which are in the legitimate webpage. © 2012 ICST Institute for Computer Science, Social Informatics and Telecommunications Engineering.