Abstract
This study attempts to empirically examine consumerism in Saudi Arabia, an attractive international market in the Arab Middle East. The study reveals that consumers in Saudi Arabia have: an overall positive view about marketing practices, a little enthusiasm about consumerism, and an overwhelming reliance on government regulations.
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CITATION STYLE
APA
Bhuian, S. N., & Abdul-Muhmin, A. G. (2015). Consumerism in the Arab Middle East: The Case of Saudi Arabia. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 93–95). Springer Nature. https://doi.org/10.1007/978-3-319-17356-6_27
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