Usability and Website Localisation

Abstract

Established multinationals or small companies expanding into overseas markets need a well-coordinated international sales and marketing effort in order to succeed. A website can serve as a company’s premier marketing tool, a facilitator of direct sales, and a technical support mechanism; but it can also be used for purposes of public, customer, investor or employee relations. When users are able to interact successfully with a website, positive impressions and attitudes about both the site and the associated organisation are created. Hence, having a web presence, like advertising, should make possible the boosting of a corporate image. This effect is crucial because the website may be related to branding, especially if it is a vehicle for sales.