Managing Online Reputation in the Age of Cancel Culture

Abstract

Purpose: The general objective of this study was to examine managing online reputation in the age of cancel culture. Methodology: The study adopted a desktop research methodology. Desk research refers to secondary data or that which can be collected without fieldwork. Desk research is basically involved in collecting data from existing resources hence it is often considered a low cost technique as compared to field research, as the main cost is involved in executive’s time, telephone charges and directories. Thus, the study relied on already published studies, reports and statistics. This secondary data was easily accessed through the online journals and library. Findings: The findings reveal that there exists a contextual and methodological gap relating to online reputation in the age of cancel culture. The study highlighted the importance of proactive reputation management strategies, stakeholder engagement, and adaptation in navigating the complexities of cancel culture in the digital era. By emphasizing transparency, authenticity, and responsiveness, individuals and organizations can mitigate reputational risks and maintain trust and credibility online. Drawing upon insights from social psychology theories and empirical research, the study underscores the need for continuous monitoring, collaboration, and ethical leadership to address systemic issues and promote positive online behavior. Overall, the study emphasizes the significance of adaptability, empathy, and strategic communication in effectively managing online reputation amidst the challenges of cancel culture. Unique Contribution to Theory, Practice and Policy: The Social Identity theory, Social Learning theory and Attribution theory may be used to anchor future studies on managing online reputation. In managing online reputation amidst cancel culture, prioritizing transparency and authenticity in communication is crucial for building trust and credibility with stakeholders. Organizations should develop comprehensive crisis communication plans tailored to the digital landscape, enabling swift responses to reputational crises and minimizing negative publicity. Proactive monitoring of online conversations allows organizations to anticipate and mitigate emerging issues, shaping public perception positively. Additionally, prioritizing stakeholder engagement fosters meaningful relationships and demonstrates accountability, while upholding ethical principles safeguards credibility and mitigates reputational harm. Continuous evaluation of reputation management efforts ensures adaptability and improvement, enabling organizations to navigate cancel culture challenges effectively and preserve trust with stakeholders.