A Comparative Study of Traditional Bank A and Digital Bank B from an Organizational Innovation Perspective

Abstract

The digital insurgency is troublemaking the association between banks and their customers, and new features constantly seem to upgrade client experience. A digital transformation procedure comprises of innovative technology application developments, just as company aspects, for example C-suite executives uphold, digital transformation strategy, product innovations, HR systems and organizational changes. The practical implications of this research study show digital bank customers are more satisfied than traditional bank customers during COVID-19, digital banking services are cheaper than traditional banking services, product innovation plays a major role in digital transformation and also note that most of the customers are preferred to use digital bank services rather than Internet banking, POS terminals, credit cards, debit cards and ATM machines.