A user satisfaction survey for Chinese tractors based on attitude index of product attributes

Abstract

To be competitive, Chinese tractor manufacturing companies have to improve the user satisfaction of their products. In this paper, we proposed a method to evaluate user satisfaction about Chinese tractors’ human-machine system by product attributes and user anticipations. Questionnaire survey of tractor operators and correlation analysis were used to explore the inherent relationships among attitudes towards functionality, usability of the interfaces, emotions, anticipations and demographic data. By analyzing the means and demographic data collected from the 74 effective questionnaires, some results and implications were presented for improvements in ergonomics design and evaluation of Chinese tractors.