Effects of the Coronavirus (COVID-19) Pandemic on Social Behaviours: From a Social Dilemma Perspective

Abstract

The health crisis of the COVID-19 outbreak has global impacts on humanity and theeconomy. Such pandemic effects are believed to have influenced human behaviour; issues ofpanic buying (overbuying) and noncompliance among individuals are shown evident. However,the underlying understanding on such behaviours due to the pandemic remains unclear.Therefore, this perspective paper adopts the social dilemma theory and microeconomics conceptsto analyse and explain the effects of COVID-19 on social behavioural reactions. It attempts toaddress the questions of what and why are the behaviours of individuals shown during thecoronavirus pandemic and showcase how the theory is associated with current social phenomena.Real scenarios based on media reporting from the sociodemographic context of Malaysia,concerning the following issues; (i) competition over daily essentials; (ii) self-honesty ofindividuals; and (iii) adherence to government policies and measures enforcement (governance)were discussed. A conceptual framework was developed to illustrate interrelationships betweensocial dilemma concepts and the phenomena. In essence, due to fear, uncertainty and greed, selfinterestand opportunistic (defective/unethical) behaviours of most individuals prevailing oversocietal collective interest amid the pandemic have been prevalently observed in the aboveinstances, although a cooperative choice can eventually result in a better outcome for everyone.Not only do these non-cooperative behaviours of individuals create inconveniences,dissatisfactions and other forms of negative externalities, they also incentivise others to actselfishly, if no restrictions are imposed, that may eventually cause government interventionsfailures. This paper demonstrates the relevancy of the social dilemmas theory in betterunderstanding fundamental human behavioural reactions amid the health crisis and theimportance of incorporating the findings into government policymaking. Thesesociopsychological considerations help the government formulate holistic measures, namelystringent sanctions and monitoring enforcement, as well as incentivising cooperative andcompliant behaviours of the public, which then contribute to curbing the COVID-19 pandemicmore effectively.