Stabilization of users profiling processed by metaclustering of web pages

Abstract

In this paper we report on an ongoing research project aiming at evaluation of the hypothesis of stabilization of Web user segmentation via cross site information exchange. We check stability of user membership in segments derived at various points of time from the content of sites they visit. If it is true that users of the same service share segments over time that pulling together clustering information over various services may be profitable. If not then the way how users are profiled or clustered needs to be revised. © 2013 Springer-Verlag Berlin Heidelberg.