Analysing the Use of Superiority Claims in the Local Complementary and Alternative Medicine Print Advertisements in Malaysia

Ariffin, K., Razali, A., Nikman, K., Baharum, N. D., & Wahab, R. (2014). Analysing the Use of Superiority Claims in the Local Complementary and Alternative Medicine Print Advertisements in Malaysia. In Proceedings of the International Conference on Science, Technology and Social Sciences (ICSTSS) 2012 (pp. 343–355). Springer Singapore. https://doi.org/10.1007/978-981-287-077-3_40