A Study on Factors Affecting Fashion Trends that Impacts the Society

Abstract

Fashion in the current era has always had a multifaceted, universal influence, reflects the times in its succession and mingling of styles rather than just being a change or a trend.The fashion industry revolves around trends: new trend gains popularity, designers create their own interpretations, the general public purchases these items, the trend fade, and a new trend appears. The term "trends" covers a wide range of topics, including many different industries like fashion, footwear, accessories, makeup, body art, tattooing, plastic surgery, interior design, and furniture. This study focuses to identify the factors that have been considered as the influencing factors of trend in fashion industry based on literature review. The study reveals based on extensive study the key factors that have been influencing the behavior of consumer over the fashion trends. However the study limits to identifying the factors and data could be collected in future to validate these factors.