Finding target users interested in regional areas using online advertising and social network services

Abstract

There is a shift in the Japanese population from rural areas to urban areas. As a result, the economic power of rural areas is decreasing. Various combinations of information technology and tourism have been applied to preserve the historic and cultural heritage of rural areas with limited successes. One reason for this lack of success is that the relevant government or regional community does not concentrate on the target users who are interested in the area. This study proposes methods to discover the target users that are interested in regional areas. We find the target users via online advertising and social network services. The results show that our proposed methods are effective.