Research on Qiang Culture Redesign Based on AR Technology

Abstract

In order to study the redesign of Qiang culture linking tradition and fashion, based on summarizing the connotation and design status quo of Qiang culture, combined with the characteristics of augmented reality technology and interactive expression, the AR picture book and IP image design of Qiang culture targeted at modern fashion users are studied. The picture book vividly shows the historical connotation of Qiang culture in a three-dimensional and visual way, and highlights the ethnic characteristics of Qiang by combining ethnic IP to enhance ethnic affinity and communication. For the key culture and rich cultural content of Qiang nationality, AR technology is combined with two interactive ways of 3D data superposition and video superposition to provide vivid digital display content. which stimulates users’ exploration and thirst for knowledge, makes the pop-up book more lifelike, and forms an interactive experience combining the virtual and the real. It improves the exploration of knowledge, the interest and extension of the content, and opens up a new field for the learning and inheritance of Qiang culture.