Research on the Perception of E-commerce Service Quality: Senior High School Students and College Students Are Taken for Example

Abstract

In e-commerce environment, service objects' perception of e-commerce service quality has become one of the important indicators to evaluate the development of e-commerce. In this paper, by choosing some senior high school students and college students as research objects and taking their shopping experience on Taobao.com as example, the differences of different service objects in perceived e-commerce service quality are analyzed, and finally it is concluded that different service objects have different requirements and perception of e-commerce service quality.