Experiential Marketing Strategy: The Empirical Study

Abstract

In today's highly competitive and ever-changing world, companies need to take innovative experience design to present their brand to the customers. With experiential marketing, the managers should not only care about consumers' satisfaction. They should care more about making the customers emotionally attached to the product or service. By using different kinds of marketing channels, experiential marketing tries to engage all five senses (touch, taste, smell, sight, sound) to form a enjoyable experience, build connections and create consumers' loyalty.