The purpose of this research was to compare the credit usage patterns of compulsive and noncompulsive purchasers. Specifically, comparisons were made of the number of credit cards possessed and the usage rate of those credit cards. The results indicate that there is no significant difference in the numbers of credit cards, but there are differences in usage rates for bank and department store credit cards.
CITATION STYLE
Gresham, A. B., & Fontenot, G. F. (2015). An Examination of Credit Usage by Compulsive Purchasers. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 13–17). Springer Nature. https://doi.org/10.1007/978-3-319-13254-9_3
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