Customer satisfaction evaluation for mobile commerce services based on grey clustering relational method

Abstract

Since mobile commerce is a new commerce mode, there is a significant meaning to research on customer satisfaction with its services. This paper evaluates the customer satisfaction with m-commerce services, which adopts ASCI model, uses AHP to identify the weight and adapts grey clustering relational method, and illustrates this method by an example. It makes an exploratory research on the application of the grey comprehensive assessment.