Tendencias, Oportunidades y Retos del uso de las Redes Sociales en Latinoamerica: Caso Centroamerica y Panamá

Abstract

Our research shows a review of different studies that show us the evolution of social networks in Latin America, with a special focus on Central America and Panama, both at the general user level and at the corporate level. In the development of this research, we identify new perspectives and trends in the use of the Internet and social networks in the Latin American region. Central America and the Caribbean is a region that evolves exponentially in the use of Social Networks.Keywords: Social Media, Latin America, Central America, Panama.