Service Apartment Business Model Research—Take Ziroomapartment as an Example

Abstract

This paper investigates housing affordability problem in Malaysia. It reveals the state of income, purchase and repayment affordability for home own- ership in the City of Kuala Lumpur. The study shows that the potential house buyers are severely affected by the affordability problem. Low income (individual and household) has been the most significant cause of affordability problem. The finding suggests that the potential buyers afford houses which are lower than published eligible amount. The problem is further exacerbated by lack of active government’s interventions in the provision of affordable houses and the reluctance of financiers in providing loans to some house buyers. The research anticipates that housing affordability problem will escalates further and most of the respondents which represent the most susceptible group to poor are at the higher risk of being excluded from the opportunity to own a house.