The lessons of disaster

Abstract

In the past four years, natural and man-made disasters have had a tremendous effect on the tourism industry, including its retail and leisure components. By using the recent hurricanes in America and the tsunami in South Asia as examples, Reas Kondraschow contends that the economic impact of tourism is often overlooked, and that the various elements of the industry are inextricably linked. In light of his background in travel, and the far flung assets of his parent company, Cendant Corporation, Mr. Kondraschow urges each component of the tourism business to work together to assure the future good health of the industry.