“Stranger in Foreign Lands”: Exploring Chinese Post-1980s Tourists’ Safety Concerns and Coping Strategies in Adventure Tourism

Abstract

Chinese Post-1980s tourists are increasingly engaging in adventure tourism activities in their outbound travel. As strangers in foreign lands, this chapter explores their safety concerns and coping strategies in undertaking long-distance trekking by employing a netnography approach. By closely identifying a series of safety concerns that Chinese Post-1980s encountered, it establishes a holistic framework outlining a range of successful coping strategies. In particular, it highlights the process that Chinese Post-1980s develop their coping strategies. This study calls for a synergy between tourists, tourism service providers and destination organizations so as to enhance safe and enjoyable adventure tourism experiences among Chinese Post-1980s tourists.