The analysis of strengths and weaknesses of online-shopping

Abstract

The development of E-commerce, accompanied by the wide usage of Internet technology in economic activities, has launched a global business revolution and economic revolution. As a part of E-commerce activity, online-shopping has tremendous business opportunity and market potential. However, the problems of online-shopping at present have severely limited its development. This essay analyzed the strengths and weaknesses of online shopping from the aspects of consumers, merchants, and the whole market economy. Moreover, in order to promote the development, the essay also came up with solution for the existing issues of online-shopping from the four angles, which are legal policies, techniques, honesty and education. © 2011 Springer-Verlag.