An experimental study of home page design on green electronic products web site

Abstract

The objective of this study is to understand users' electronic commerce needs and expectations in order to elicit the design requirements of a useful Web home page interface centered on green electronic products (GEP). In this study, an experiment was conducted to investigate the user needs captured by their external and mental patterns in order to apply them to the user-oriented Web home page design. The importance of Web site and home page design including gender differences have been found in this experiment and from the experimental results. Finally, consideration for designing a useful home page for a Web site are summarized as follows: (1) the home page design should be easy-to-use, easy-to-understand, and easy-to-digest and clearly show the Web structure and site purpose to users; (2) the home page should be streamlined to show information more efficiently; (3) gender differences should be considered in Web site and page design to meet different types of users' needs. © 2011 Springer-Verlag Berlin Heidelberg.