Abstract
This research compared the cognitive complexity of selected public and private sector products. Private sector products were found to have a significantly greater number of concrete and abstract concepts. Also, the proportion of abstract (attribute) private sector product concepts was significantly greater than for public sector products. Implications, possible explanations, and directions for future research are discussed.
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Stearns, J. M., & Lesser, J. A. (2015). A Comparison of the Cognitive Complexity of Public and Private Sector Products. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 352–355). Springer Nature. https://doi.org/10.1007/978-3-319-16946-0_83
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