A conceptual framework for understanding the intrinsic contestation of cultural heritage tourism in Chinese qiaoxiang

Abstract

Cultural heritage in Chinese qiaoxiang is constructed where Chinese and foreign cultures gather, connecting overseas Chinese with their country of origin. However, conflicts concerning this type of heritage comes out frequently, such as house reconstruction clash, host-guest conflicts and destructive competition in heritage tourism. The economic and cultural duality of heritage is perceived as the source of intrinsic contestation in heritage tourism, and conflicts related to different types of heritage may take on different appearances and causes. Extant tourism studies have generalised cultural heritage in Chinese qiaoxiang, neglecting the unique characteristics of the diaspora and their corresponding influence on heritage protection and utilisation, that makes the reasons for these conflicts remain unclear. By answering the basic question of what heritage is, this research proposes an analytical framework to understand the intrinsic contestation of cultural heritage tourism in Chinese qiaoxiang. The paper points out that the contradiction between ‘ancestral root culture’ and modernity and between flow and stillness is the trigger for intrinsic contestation. The paper also summarises the core issues in conflicts that need further discussion by answering the questions of ‘what is heritage’, ‘whose heritage’ and ‘how to interpret heritage’. The core issues include heritage selection and identification, the commercialisation of ‘home’, heritage interpretation and so on.