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Theoretische Grundlagen multisensualer Markenführung

  • Steiner P
Gabler, (2011), 77-148
DOI: 10.1007/978-3-8349-6602-5_4
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Steiner, P. (2011). Theoretische Grundlagen multisensualer Markenführung. In Sensory Branding (pp. 77–148). Gabler. https://doi.org/10.1007/978-3-8349-6602-5_4

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