Digital Marketing and Sustainable Businesses: As Mobile Apps in Tourism

Abstract

The evolution of digital marketing in tourism from a mobile apps perspective has led to a shift towards personalization and targeting, the use of augmented reality (AR) and virtual reality (VR) technology, and mobile-specific features such as push notifications, and in-app messaging. These developments have allowed tourism businesses to connect with potential customers in a more convenient and personalized way, through easy access to information, recommendations and offers. To achieve this, the study adopted the descriptive analytical approach of previous studies that dealt with mobile and the tourism sector. Accordingly, the results of the study showed that there is a significant and direct impact of mobile applications in developing digital tourism services, in addition to customized advertisements and activating direct communication with tourists in an easy and fast way. As the focus of this study centered on the phenomenon of mobile applications in terms of their impact on tourism and digital marketing. Accordingly, and in light of the global tourism competition, the challenges that were imposed on this sector during the Corona pandemic, and the rapid development of mobile applications and digital services, and accordingly we recommend the need to pursue future studies to keep pace with the development of digital tools and their applications, Employment in digital marketing in the service sectors.