The role of higher education in society activation through digital mural in ASEAN cities

Abstract

Previous research has shown that mural graphics have a significant impact on the environment and society. As technology advances, digital graphics can also be applied to the space through a monitor or projector, providing choices in more varied graphics. Although previously popular in major cities in the world, especially with the theme surrounding the marginalization of certain communities, mural and environmental graphics made its debut back to several cities in ASEAN with new advancements. Analysis of documentation and observational techniques in the form of qualitative methods are used in this study. The analysis is divided into titles with examples from ASEAN countries. Therefore, this research is not only descriptive but also uses observation methods to collect information, explore environmental graphics and to be able to analyse other related works. The findings indicate that the mural affects society in three ways: (1) ideas cultivation through interactions in mural making processes, (2) involvement of university students enhance their artistic and socializing skills, and (3) acts as a media which foster traditions and cultures to the society. The murals are the background of life. Mural affects residents and passers, both consciously and unconsciously. In this way new ideas and actions will be created.