Practice makes perfect: A discussion of the place of the brochure image in landscape tourism

Abstract

Conclusion: In this paper I explained how my experience of Italy as a lively culturally modern place in the early 1980's together with my knowledge of landscape archaeology led me to experience tourism images as something negative, which veiled reality. I came to describe them as a boundary, a 'Haha!', an unseen barrier to experience. The limits of this have resulted in my adopting a position where practice and agency are paramount. The existence of the boundary is accepted but it is understood as an invitation to transgress, and it is recognised that the only way through is the practice of tourism itself and not its rejection. © 2006 Springer Science+Business Media, LLC.