The global digital revolution has changed consumer society, service expectations, and funding models forever. Value Driven Service Innovation explores these changes from the perspectives of leading thinkers and practitioners in the field of innovation today.
CITATION STYLE
Cuthbertson, R., Furseth, P. I., & Ezell, S. J. (2015). Innovating in a service-driven economy: Insights, application, and practice. Innovating in a Service-Driven Economy: Insights, Application, and Practice (pp. 1–216). Palgrave Macmillan. https://doi.org/10.1057/9781137409034
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