Proposal of a method for promotion of continuous pro-environmental behavior with easy communication

Abstract

In Japan, Promotion of Domestic Pro-Environmental Behavior(PEB) is one of the main challenges for energy saving. Existing studies of Promotion of PEB seldom deal with continue of PEB. Purposes of this study are proposal of a method for promotion of continuous PEB with easy communication and evaluation of the effectiveness of the method. Main part of the proposed method is an easy communication system to cause social facilitation of PEB among users. An evaluation experiment with ten participants was conducted and the result showed that the proposed method promotes domestic PEB if "feeling of joint PEB" is aroused. © 2011 Springer-Verlag.