Use Behavior of E-Money: Empirical Analysis Using The UTAUT Model

Abstract

In recent years, the use of e-money in many countries as a non-cash payment mechanism has increased. To evaluate the determinant factors of e-money adoption, a variety of studies have been performed. The goal of this research is to examine e-money usage behavior using the model of UTAUT (Unified Theory of Acceptance and Use of Technology). The conduct of usage shows how much e-money is used as a payment form. 193 e-money consumers in West Sumatra who were taken by online surveys were a sample of this analysis. The data was evaluated using Structural Equation Modeling-Partial Least Square (SEM-PLS). The findings found that three UTAUT variables have been identified that have a major impact on behavioral intentions, namely effort expectations, social influences and facilitating conditions. Interestingly, the UTAUT variable has no direct effect on the use behavior of e-money. This finding indicates that effort expectations, social effects and facilitating conditions can only impact the desire of the consumer to use e-money and have no effect on the strength of the use of e-money. This study's result may lead to other researchers who want to examine the influence of the use of technology on individual outcomes.