Abstract
We live in a world designed by younger people, for younger people. That's not a criticism; it's a fact. Our cities, our businesses, our pastimes have been shaped at a time when the median age was younger and life expectancy shorter. The demographic changes that motivated the writing …
Cite
CITATION STYLE
APA
Stroud, D., & Walker, K. (2013). The meaning of ‘age-friendly.’ In Marketing to the Ageing Consumer (pp. 152–163). Palgrave Macmillan UK. https://doi.org/10.1057/9780230378209_9
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
Already have an account? Sign in
Sign up for free