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Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years

  • Kotler P
  • Berger R
  • Bickhoff N
Springer Berlin Heidelberg, (2010), 65-123
DOI: 10.1007/978-3-642-14544-5_3
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Abstract

Besides the fundamental theory of strategy and the frames of reference elucidated above, there are certain focal areas in strategy practice, which, while not constituting tools in themselves, have nevertheless had a substantial influence in recent years on the...

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Kotler, P., Berger, R., & Bickhoff, N. (2010). Current Focal Areas in Strategy Practice: Four Significant Management Concepts of the Past 20 Years. In The Quintessence of Strategic Management (pp. 65–123). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-642-14544-5_3

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