Gender Advocacy, Social Media Campaign to Against Sexual Violence

Abstract

This study aims to determine how the use of social media on the Twitter of the National Commission on Violence Against Women in gender advocacy. Based on data from datareportal.com, in 2021, the use of Twitter in Indonesia occupies the fourth position with a percentage of 63.6% of the population of social media users in Indonesia of 170 million users. That means that many Indonesians access Twitter to get information, one of which is about gender advocacy. Based on the National Commission on Violence Against Women report 2021, 338,496 reports gender-based violence against women; this number increased by about 50% from the previous year, which amounted to 26,062 cases. Therefore, Twitter is a place to deliver messages disseminate information and education about gender advocacy in Indonesia. This research method uses Qualitative Data Analysis Software using NVivo. The data source for this research is the official Twitter account @KomnasPerempuan. The data retrieval stage is carried out through N-Capture on tweet and retweet account activities. The findings show that the account has been active for the last three years and the highest percentage was in 2020 during the Covid-19 pandemic. The percentage looks significant from the previous year. Based on the analysis of @KomnasPerempuan's information content regarding gender advocacy, information was found regarding the Ratification of the sexual violence laws. It was also found that there were Twitter tweets regarding gender advocacy in Indonesia with the hashtags #gerakbersama, #sahkanruupks, #jangantundalagi and #kawalsampailegal. The findings show that the Twitter account aims to change policies towards gender equality in Indonesia.