Abstract
The purpose of the proposed study is to analyze the reputational differences among university constituencies and explore the links to reputational consequences. The five factors of the customer-based reputation scale (Walsh and Beatty 2007) will be utilized as well as an additional university-specific factor that will be developed from the extant literature.
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APA
Ressler, J. M. (2015). An Analysis of Customer-Based University Reputation and Reputational Consequences. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 138–142). Springer Nature. https://doi.org/10.1007/978-3-319-10963-3_73
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