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BMW Group: Strategic Framework for Global Innovation to Enhance the Efficiency of Global R&D

  • Boutellier R
  • Gassmann O
  • von Zedtwitz M
Springer Berlin Heidelberg, (2008), 677-693
DOI: 10.1007/978-3-540-68952-2_35
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Abstract

The performance measures of most of today’s cars have started to converge and nowadays design and brand are often the only real differentiators. However, innovative technology can still make a difference. The BMW Group therefore has a strong focus on design and...

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Boutellier, R., Gassmann, O., & von Zedtwitz, M. (2008). BMW Group: Strategic Framework for Global Innovation to Enhance the Efficiency of Global R&D. In Managing Global Innovation (pp. 677–693). Springer Berlin Heidelberg. https://doi.org/10.1007/978-3-540-68952-2_35

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