Communication is central to the success of human beings and organizations. The ability to effectively communicate at work, home and in life is probably one of the most important sets of skills a person needs. Effective communication is not just a business skill-it is a life skill and the most important source of personal power at work, family and social situations. Communication is the process of understanding and being understood through ideas, facts, thoughts and emotions. Good communication is determined not by how well we say things but by how well we have been understood. (www.careerindia.com) Communication is a process by which message is conveyed to someone or a group of people. If the message is conveyed clearly and unambiguously, and is received by the receiver in the same way as intended by the sender, then communication is said to be effective. If the message reaches the receiver in a distorted form or somehow fails to create meaning or understanding, the communicator should realize that his/her communication has been affected by barriers. So we can say that communication becomes successful only if the receiver understands what the sender is trying to convey. The feedback received by the sender from the receiver allows the sender to determine how the message was interpreted and, if necessary, whether there is an opportunity to modify future messages. A careful communicator will remember that "to effectively communicate, we must realize that we are all different in the way we perceive the world and use this understanding as a guide to our communication with other." An effective communicator anticipates the unlimited ways a message can be understood or misunderstood. Thus the communicator must not only take care of his/her message but also he/she has to keep his/her audience's background in mind to ensure his/her communication receives desired feedback and his/her communication goal is achieved. In this context, John Powells's observations sound sensible: "Communication works for those who work at it." You can be sure of your communication skills when you get the ability to act and react quickly at a subconscious level. Elements of Effective Communication: Even the use of the most sophisticated technology cannot guarantee effective communication. The world is changing rather fast and the communicator has to keep pace with the change. However, there are certain elements in all effective communication and to communicate effectively these attributes are to be taken care of. The elements of effective communication can be discussed under several headings: Clarity of Thought and Expression: The communicator must first know what he/she wants to convey and why. It is very much essential that he/she understands the purpose of his message. Communication without a clear objective amounts to groping in darkness like the seven blind men arguing the size of the elephant. The message should be clear in order to solicit effective feedback. Effective communication begins when someone thinks clearly. You should know what you want to communicate. And the better you know it, the more clearly you can communicate it. Clarity of thought and expression is central to effective communication. If you cannot think clearly; you cannot express yourself clearly. Never think communication is spontaneous; you have to make it happen. The major mistake in communication is to believe that is happens. Correctness / Appropriateness: The message should not only be candid and clear, it should also be correct. It should be correct in spelling, grammar, content and format. Be sure that the statistical data, if you are using any, is correct. Use specific facts and figures. Ensure that the rules and conventions of spelling, grammar, punctuation, usage, and idiom are correctly used as also style (appropriateness of word choice and level of formality to audience, purpose, and material). Rules of grammar and syntax (and punctuation) are to be followed to avoid ambiguity. Check if social and cultural appropriateness have been maintained. Make sure that the timing and choice of medium are appropriate to the purpose, audience, and material. But technology cannot guarantee that you will make an CORE Metadata, citation and similar papers at core.ac.uk
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Collins, K., Coulson, A., Zhu, J., Rohm, C. E. T., & Stewart, W. (2015). Web Design: Elements of Effective Communication. Communications of the IIMA, 6(2). https://doi.org/10.58729/1941-6687.1313
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