PERAN GENDER DALAM IKLAN BERDASARKAN PERSPEKTIF ISLAM

Abstract

In Islam gender roles and gender equality are considered very carefully and carefully, there are also many opinions of modern scholars and salafi who discuss this topic and in print media such as books, books or digital media such as articles, magazines or social media. . Islam does not only pay attention to women in relation to work, household and obligations, but Islam also pays attention to men in this regard. As we know, men are the backbone of the family and it is the obligation of married men to provide for their wife and children. But in modern times like today, there are many women who work like men and there are many advantages and disadvantages of women's work or what can be called patriarchy.Gain and loss patriarchy. In Islam women have the right to work, but in Islam there is also a prohibition against women working, for example a woman is a career woman and is married, so she must not forget her job as a wife and mother, because the most important thing is the obligations that must be fulfilled by a woman married for her husband and children. In digital media, many women are involved in their actions, an example is advertising. There are no women who play a role in an advertisement, but women have limitations and risks that must be considered in everything they do. there is a risk alone.