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Book Chapter

Integrated Customer Relationship Management in the Banking Sector

  • Vlachopoulou M
  • Manthou V
  • Ioannidis O
DOI: 10.1007/978-3-642-57478-8_9
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Vlachopoulou, M., Manthou, V., & Ioannidis, O. (2002). Integrated Customer Relationship Management in the Banking Sector (pp. 135–148). https://doi.org/10.1007/978-3-642-57478-8_9

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