Visitor mobility and spatial structure in a local urban tourism destination: GPS tracking and network analysis

Abstract

Visitor mobility is an important element for facilitating sustainable local economics and management in urban tourism destinations. Research on visitor mobility often focuses on the patterns and structures of spatial visitor behavior and the factors that influence them. This study examines the relationship between visitor mobility and urban spatial structures through an exploratory analysis of visitors' movements and characteristics, which were collected from surveys with global positional system (GPS) tracking technologies and questionnaires. The Ueno district, one of the most popular tourism destinations in Tokyo, Japan, was selected as the study area. For local stakeholders, the low accessibility levels between this district's park zone and downtown zone have become a major destination management issue. We compared visitor movements and flow networks in various places from different major trip origins (railway stations) by using several analysis techniques (GPS log distribution, spatial movement sequences, and network analysis), and examined physical and human factors that caused the different mobility patterns. The results demonstrated that physical factors, including major transport hubs (railway stations), topography, commercial accumulation, and POI distribution, affected intra-destination visitor behavior, and segmented visitor markets into different main zones. Such findings could inform future destination management policies and planning in local urban tourism destinations.