Personal Data Protection Paradox towards the Electronic Platform Engagement

Abstract

Privacy paradox can be defined as the implication at the high intense interaction as the customers and market demand over the utilization of IT to provide online type of persona as the representative of certain people in the digital life while simultaneously protect their identities against potential threats but at opposite way lead to improper use of the system. Thus, this study want to explore the paradox exist in the process of protection the personal data in utilizing service or features in the electronic platform.