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Network externality products c & competition strategy: An experimental economics approach

IFIP Advances in Information and Communication Technology (2007) 251 VOLUME 1 67-79
DOI: 10.1007/978-0-387-75466-6_9
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Abstract

Based on the theory of Complexity Adaptive System (CAS) and methods of experimental economics, using Multi-Agent-Based Simulation, we build a model of the network externality product market with the platform Netlogo3.1.2, analyze the macroscopic consumers' behavior, find out the important aspects that influence the spreading of products and the proper strategies of enterprises during this process and make a prediction of the China's instant messenger software market.

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APA

Zhou, G., Zhong, J., Zhou, H., & Chen, Y. (2007). Network externality products c & competition strategy: An experimental economics approach. In IFIP Advances in Information and Communication Technology (Vol. 251 VOLUME 1, pp. 67–79). Springer New York LLC. https://doi.org/10.1007/978-0-387-75466-6_9

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