Mistisisme Dalam Program Televisi (Analisis Resepsi Pemirsa Pada Program Menembus Mata Bathin di ANTV)

Abstract

The purpose of this study was to determine the meaning of television viewers who are members of the ANTV's Facebook Fans Group about the element of mystical in the program of Menembus Mata Batin at ANTV Episode 15 December 2018. This research approach is qualitative using the Reception Analysis method. The theory used is David Morley's Reception Analysis Theory (Encoding-Decoding) which has three categories namely Dominant Position, Negotiated Position, and Oppositional position. Data collection techniques in this study used in-depth interviews with ten informants. The results showed that the informants interpreted the mystical message of the program differently from one another. This happens because the decoding produced by the informants varies according to socio-demographic factors (class, age, gender, religion, culture) as well as other factors such as the level of individual belief in the supernatural that they have. The conclusion of this study is ten informants and seven questions get thirty-five meaning of Dominant Position, twenty-six interpretations of Negotiated Position and Nine Meanings of Oppositional position, so that in this study as a whole the most meaning is in the dominant meaning, which means the audience members meanings Facebook groups can interpret the contents of the mystical elements of the program Menembus Mata Batin according to what the text producer provided in the show.