Measuring the effectiveness of the women entrepreneurship programme on potential, start-up and established women entrepreneurs in South Africa

Abstract

The Women Entrepreneurship Programme (WEP) was developed after a need had been identified for such a training intervention. The WEP provides entrepreneurial and business management training to women entrepreneurs. This empirical paper measures the effectiveness of the WEP after the respondents had been through the training intervention. The sample consists of 180 women entrepreneurs, where 116 respondents form the experimental group and 64 respondents the control group. Factor analysis is presented and several statistical tests executed to present the statistically significant differences between the two groups in the sample. The findings highlight the WEP delegates' acquisition of new entrepreneurial skills and knowledge. Furthermore, the respondents reported an increase in the number of employees, turnover, productivity and profit. It was statistically proven that the WEP is effective in training potential, start-up and established women entrepreneurs in South Africa.