Abstract
In the Post War years there has been a general increase in international production and trade and the structure of the economy changed. This created demand for hotels. Several hotel companies established hotels abroad and contract arrangements were negotiated. In 1982 in the hotel industry management contract and franchising were the two most widely used mechanisms to operate abroad (Dave’ 1984). For what reasons hotel firms internationalise their operation? Which channels are used for the purpose? What strategies are pursued and for what reasons? What are the advantages respective disadvantages of these strategies?
Cite
CITATION STYLE
Sharma, D. D. (2015). Contract Strategies in Hotel Industry: Swedish Hotel Firms Abroad. In Developments in Marketing Science: Proceedings of the Academy of Marketing Science (pp. 222–229). Springer Nature. https://doi.org/10.1007/978-3-319-13159-7_49
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