The impact of human resource management functions on corporate image

Abstract

In today’s competitive world, organizations which create a feasible difference in their operations enjoy a competitive edge. For an organization, in addition to the role of business administration functions in creating the desired difference, human resource function has also an important role. However it ought to be recalled that human resources are highly complex especially in today’s organizations and this only complicates the whole process of human resource management. The implication of this is that managers should be steadfast and aware of this challenge if they are to put across a worthwhile human resource management structure. In this research, 435 people who work in a pharmaceutical industry were surveyed in order to identify the role of human resource in improving the corporate image. Accordingly, one major as well as ten minor hypotheses were tested. The study took place in a situation where the industrial process today is characterized by extensive and intensive staff reductions and instability. So the results of this study can be tested again at a time when the industry is more stable, the study should thus be repeated and the new results should be compared to this study’s results.