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Journal ArticleOPEN ACCESS

Consumers’ Regulatory Focus and Advertising Avoidance

  • Takeuchi R
Japan Marketing Journal (2018) 38(2) 39-51
DOI: 10.7222/marketing.2018.039
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Takeuchi, R. (2018). Consumers’ Regulatory Focus and Advertising Avoidance. Japan Marketing Journal, 38(2), 39–51. https://doi.org/10.7222/marketing.2018.039

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