Identifying and Prioritizing the Contributory Factors to the Early Internationalization of International New Ventures in Halal Food Industry

Abstract

This study seeks to identify and prioritize the determining factors in the early internationalization of international new ventures in Halal food industry. In terms of nature and objective, this is an applied research employing quantitative methods. The process consists of two steps. First, the most important factors in the early internationalization of new ventures were identified through an inquiry into previous literature.  Then, a questionnaire was devised and distributed among 80 managers and experts working in new Halal food ventures. Subsequently, the collected data were analyzed by PLS and SPSS software. Results indicate that factors such as the managerial characteristics, the company features, the network, the industry features, technology, company resources, country features, advertisement and the knowledge as well as Halal brands (form the participants’ perspective) have respectively contributed to the early internationalization of international new ventures in Halal food industry in Iran.