La innovación en el servicio al cliente

Abstract

All countries that are geared towards modernizing its structures are witnessing a fundamental change in the role of the state . Although the principles which underpin social policies have not changed, if it is changing the way the public sector is organized to ensure services to the population. It is essential that the public sector more business , more customer-oriented , and work with efficiency and quality in the services offered to the population. The customer is no longer who must purchase our product or service , to become a person who is free in an active person who demands his right to receive the best services. It is important to know not only who our customers, but what are their health needs , they expect from our services, how they are perceived and what are the elements that determine your satisfaction. In Costa Rica , we have to know little user satisfaction and therefore little we have done to improve services. But this issue becomes increasingly important , especially if we consider that quality work is to keep alive the hope of change towards a more just and humane society ( AU )