The Changing Scene of Academic Advising

Abstract

In his plenary speech given at the NACADA National Convention in 2003, Chancellor Mark Yudof identified three key features found in institutions progressing toward improved advising services to the student consumer: reduced advisor-advisee ratio, a university-wide characterization of students as consumers of services, and the transformation of advising into a profession recognized throughout the institution. Suggestions for furthering the facilitation of student success include transparent and accurate retention and performance records, institutional evaluation of student success, and a prevailing attitude that each student can succeed.